For the last 15 years and counting, I've been developing projects for awesome brands
as a designer and brand strategist. Currently, I'm working at Team Creátif Group,
a french branding and design agency. I'm based in São Paulo, Brazil.
Nice to e-meet you!
Born and raised in Brazil, I’m passionate about the role strategic design can play in the everyday. Design not only has the power to change and impact business, but also the lives of people in many ways.
I’m a sports enthusiast and coffee lover. So when I’m not working, you can probably catch me training some jabs or enjoying an amazing cup of coffee.
An awesome brand or product strategy starts with research. We must understand macro context, consumer behavior, trends and clients pains and needs. That's the first step.
A business plan must connect with that process. If it doesn't, it will be just another great idea on ppt, but alas, useless in real life.
Business Value Proposition
Research (conduction of desk, quanti and quali analysis)
Creation of frames and canvas
Creative consultancy based on strategy